Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
Advancing the World
The Big Question
“What solutions does your company provide to solving the world’s problems?”
The Bigger Question
“Who knows about it?”
The APEC Executive Talk Series, Advancing the World publication is a forum for companies, such as yourselves, to showcase their positive impact around the world through their core business endeavors and we invite you to be a part of it.
We are reaching out to companies who have a progressive mission to aid in solving the needs of our global community and who have already invested and achieved significant advancements in areas such as: Food & Nutrient, Income Equality, Climate Change, Fighting Illicit Trade, Energy Security, Taxation, Infrastructure, IoT/Big data, Artificial Intelligence, Sustainability, Resource Efficiency, Transportation and Logistics… to name a few.
Use this opportunity to tout the benefits and contributions your company has made to Advancing the World around us. These achievements are no small feat and should be applauded and recognized for their foresight and ingenuity.
Share your achievements with the APEC Executive Talk Series Advancing the World publication.
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
November 2017
Da Nang_Viet Nam
Why 12 different publications?
Over the last 20 years of being involved in these summits, we are always thinking about our clients first and how we can give our clients the greatest value for their spend.
We can now offer 12 companies the chance to have their own bespoke targeted executive talk series report on the desired topic of your choice. You will be seen as the leader within the APEC, G7 and G20 summits.
These targeted publications provide expert briefings information for clients before high profile meetings that your company might be holding, plus it will highlight what your company is doing to help the planet regarding business and environment.
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
November 2017
Da Nang_Viet Nam
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
APEC Message:
Tran Dai Quang, President of SR of Viet Nam
Hosting APEC 2017 is a top priority in Viet Nam’s foreign policy agenda, as it aspires to make greater contribution to an ever thriving Asia-Pacific region. After more than 30 years of reform and extensive regional and international integration, Viet Nam today is a highly open and dynamic economy, projected to become one of the ten fastest growing economies in the world.
All preparations are being made to ensure that 2017 is another successful year for APEC. Viet Nam is ready to welcome all member economies to participate in APEC 2017 activities, held throughout Viet Nam, as well as in other member economies.
APEC is at a crucial juncture. A rapidly changing world and a transforming Asia-Pacific are presenting us with unprecedented opportunities and challenges. The Fourth Industrial Revolution, the 2030 Agenda for Sustainable Development and the Paris Agreement on Climate Change have laid important foundations for sustainable, inclusive and equitable global development. Yet, the confluence of prolonged economic stagnation, new waves of protectionism, terrorism, regional conflicts and climate change, amongst others, ever more complex and interrelated non-traditional security challenges are exerting far-reaching impacts on each and every economy, business and individual across the world.
More than ever, APEC must continue to uphold its leading and pioneering role in creating new drivers to build the Asia-Pacific into a region of peace, stability and dynamic, sustainable and inclusive development. Viet Nam therefore proposes “Creating New Dynamism, Fostering a Shared Future” as the overarching theme for APEC 2017.
Accordingly, APEC 2017 deliberations shall seek to create new dynamism in order to:
- Accelerate the accomplishment of the Bogor Goals on trade and investment liberalization by 2020 according to its roadmap;
- Deepen regional integration through efforts to revitalize economic, trade and investment ties; promote connectivity in all the three domains – infrastructure, institution and people; promote global value chains connectivity; enhance sub-regional and remote area connectivity; promote sustainable tourism, and expand cultural, youth and student exchanges;
- Further sustainable, inclusive and equitable growth; accelerate structural reforms; raise productivity and develop high-quality human resources. It is essential to better tap into the opportunities offered by the digital revolution.
- Improve the competitiveness and innovation of enterprises, especially micro, small and medium enterprises (MSMEs) in the digital economy and the internet; unleash the great potentials of public-private partnerships and businesses, especially women-led enterprises and young entrepreneurs.
- Increase the resilience and inclusiveness of APEC economies, particularly in promoting education, employment, healthcare, gender equality, sustainable rural and agricultural development to adapt to climate change, and ensuring food, energy and resources security, especially water resources.
The 21st century is expected to be the century of the Asia-Pacific, home to the world’s most dynamic economies. Throughout its 27 years of existence, APEC has proven to be a responsive and effective mechanism, making important contributions to regional prosperity. It is now incumbent upon APEC to reaffirm its role as an incubator of ideas and a driver for regional growth and connectivity.
It is therefore crucial that APEC member economies continue to discuss the post-2020 vision and direction for APEC, working together towards an Asia-Pacific partnership for sustainable and inclusive development for the 21st century.
Welcome Message taken from APEC2017.VN
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
APEC 2018 Overview
APEC is the Asia Pacific’s premier economic forum. The primary goal is to support sustainable economic growth and prosperity in the Asia- Pacific region. APEC is united in our drive to build a dynamic, sustainable and harmonious Asia-Pacific community by championing free and open trade and investment, promoting and accelerating regional economic integration, encouraging economic and technical cooperation, and facilitating a favorable and sustainable business environment. APEC initiatives turn policy goals into concrete results and agreements into tangible benefits
› The CAT Company as the most experienced publishing company in this arena, feels there is a space in the market where we can give the correct targeted exposure by publishing a bespoke APEC Executive Talk Series global publication for each of the agenda topics
› This means that our advertising clients can choose which target publication they wish to be involved in based on their specific industry. This in turn allows you, the client, to put your input into the APEC publication.
› Each publication will be approximately 40 pages, and with a limit of only six companies per publication. This gives every business maximum exposure and a real target delivery on the topic and audience that is relevant to them.
History
The idea of APEC was publicly broached by former Prime Minister of Australia Bob Hawke during a speech in Seoul, Korea on 31 January 1989. Ten months later, 12 Asia-Pacific economies met in Canberra, Australia to establish APEC. The founding members were: Australia, Brunei Darussalam, Canada, Indonesia,
Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand and the United States. China, Hong Kong, China and Chinese Taipei joined in 1991. Mexico and Papua New Guinea followed in 1993. Chile acceded in 1994. And in 1998, Peru, Russia and Viet Nam joined, taking the full membership to 21.
Between 1989 and 1992, APEC met as an informal senior official and Ministerial level dialogue. In 1993, former United States President Bill Clinton, established the practice of an annual APEC Economic Leaders’ Meeting to provide greater strategic vision and direction to cooperation in the region.
APEC Summits provide a unique opportunity to:
› Exchange ideas
› Highlight best practice
› Showcase innovation
› Motivate stakeholders
› Encourage debate
Their global influence is instrumental in determining key policies and strategies affecting civil society, trade and commerce.
About the CAT Company Inc
We have spent nearly 20 years working with government, business and NGOs, to provide a platform
that bridges the gap between politics, commerce, academia and civil society. The editorial content of our publications is a combination of independent comment, thought leadership and advocacy, that mirrors the key topics of each summit.
Editorial Overview
Editorial content reflects the key focal points, challenges and opportunities affecting APEC nations.
Alongside welcome messages from the Prime Minister, editorial content will continue to provide a balance between independent opinion, thought leadership and advocacy.
Particular focus will be given to the current APEC agendas including:
› Health & Nutrition
› Climate Change
› Food Security and Agriculture
› Energy & Alternative Energy
› APEC on Women in Business
› Illicit Trade
› IoT/Big Data
› Resource Efficiency and SDG’s
› Business Travel
› Transportation and Logistics
› Sustainablitiy
› APEC Trade & Invest 25th Anniversary
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
APEC Social Media
The CAT Company Inc
Twitter: 1,485 Followers
Linkedin: 5760 1st Connections & 50 Groups 6 million members
Facebook: G20/G7 Community Page 28,520 Genuine Followers with 30,612 Likes
Instagram: Launching October 2017
International Chamber of Commerce Worldwide head office
Twitter: 11,300 Followers
Linkedin: 28,989 1st Connections
Facebook: 16,981 Genuine Followers
Readership
APEC Digital Readership:
› Chairman
› Chief Executives officers
› Senior Executive Vice President
› Government Ministers
› Senior VP of Policy
› Senior VP of Government Affairs
› Global Director of Trade & Investment Policy
› Global Policy VP
› Global Director of Communications
› Environmental Managers
› Business Unit Vice Presidents
› Director, Sustainability and Environmental Affairs
› Vice President of International affairs
› Trade Delegation
APEC Distribution
Hard Bound Distribution: Outside of the APEC Summit:
› Distributed to organizations with APEC focus created over 19 years
› Fortune 500 companies focused on APEC issues
› Forbes 100 companies focused on APEC issues
› Top 100 NGOs
› Universities and Think Tanks
› United Nations
› ICC members of task forces
› Chamber of Commerce of APEC nations
› Central Banks
› Global Financial Institutions
› Ministers of Health, Development, Foreign Affairs, Energy, Environment & Agriculture
› APEC Task Force
› Barnes & Noble and Newsstands
› Knowledge Partners
› APEC Business Summits
› Given to the local host committee Government and Trade and Investment offices
› European Commission and European Council
› Delta Airlines Lounges
Secondary Summit Hard Bound Distribution:
The Hardbound publication will be made available at the Summits and peripheral meetings via hotels and meeting rooms for all the delegations that are attending.
Digital Distribution:
ICC, The CAT Company and Knowledge partners.
In 2018, planned digital distribution for the APEC digital publication will be as follows:
› Digital Edition emailed to a Database of 12,000 businesses who are part of the ICC membership (email subscribers)
› This network reaches 6.5 million members to over 130 countries. ICC is the only private organization to have full observer status at the United Nations, which is unprecedented.
› Linkedin to our 33k plus network and the 50 groups we are part of
› Facebook: Target advertising programme promotions
› Twitter Promotions: Target Twitter discussions
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
About the Bespoke APEC Executive Talk Series
The Bespoke Executive Talk Series responds to the needs of key targeted agenda topics and decision makers and budget holders to understand the wider picture. Consisting of mainly thought leadership and independent comment, its aim is to help bridge the gaps between government and commerce for the benefit of civil society. This is a chance for your company to showcase its message on what your business is doing to help this world become a better place for future generations. Essentially encouraging debate, providing information and highlighting key issues.
Each APEC Magazine will be published as a prestigious full-color, high-gloss, perfect-bound print publication, digital format.
Each edition will be dedicated to a Bespoke Topic. There will be 12 bespoke APEC publications on the following subjects:
› Health & Nutrition
› Climate Change
› Food Security and Agriculture
› Energy & Alternative Energy
› APEC on Women in Business
› Illicit Trade
› IoT/Big Data
› Resource Efficiency and SDG’s
› Business Travel
› Transportation and Logistics
› Sustainablitiy
› APEC Trade & Invest 25th Anniversary
Your company will have the first opportunity to exclusively invest and be the company to represent the voice of one the bespoke topics, or you can be one of six companies who wish to join forces and share their message equally in one of the bespoke publications of your choosing, which is best suited for your area of expertise.
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
APEC Investment
Investment for your Bespoke Executive Talk Series Report Edition:
› Exclusive single-sponsor model
› Inside front cover spread position
› Inside back cover spread position
› Outside back cover position
› Organisation logo on front cover of Ebook and Hard bound
› 15 pages to use as you wish.
Example: Branded stories, articles and advertisements
› Front cover: Showcase your Executive or Company
› Complimentary design and layout of branded content
› Your own URL & embedded Video for the E-book
› Targeted social media promotions
› 50 hard copies
› No custom option available once a topic is sold in this package
Investment: $99,000 net
Custom Option:
We also have come up with a custom option for companies who do not want all the limelight and if available.
Bespoke Executive Talk Series Report Edition: Your company report for the APEC Summit. Custom option: 6 companies only
› Inside front cover spread, Inside back cover spread and Outside back
› 4 pages to use as branded story content
› Organisation logo on front cover of Ebook and Hard bound
› Complimentary design and layout of branded content
› URL & embedded Video for the E-book
› Targeted social media promotions
› 10 hard copies
Investment: $39,950 net
3 prime positions options to include one of the above mentioned based on availability
Custom option: 6 companies only
› DPS or two single pages
› 2 pages to use as branded story content
› 10 hard copies
› Targeted social media promotions
› URL & embedded Video for the E-book
Investment: $24,950 net
3 positions inside the publication
SPECIAL OFFER
Place 1 Retail advert in all 12 publications:
› DPS placed in centre of publication
Investment: $199,000 net
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
APEC Specifications
Required:
› Print Ad (Camera Ready):
Optional:
› Video ad
› Website URL
› High-Resolution Logo
› Banner ad
Print Ad (Camera Ready) Specifications:
Full Page Finish size: 8”.5” x 11” or 21.59 cm x 27.94 cm
Double Page Spread Finish size: 17.0” x 11” or 43.18 cm x 27.94 cm
Bleed: Allow .25” around finish size if there is one or multiple images that extend to any corner of the finished page
Resolution: 300 dpi
Artwork: All files must be supplied electronic ready with match print proof.
All content is 4-color process and must be designed in:
Adobe Illustrator
Adobe Photoshop
Adobe In Design
Video Ad Specifications:
› M4V file format
› High-resolution PDF files with embedded fonts preferred.
› If supplied in electronic format must be Macintosh based, preflight and include all relevant images and fonts.
URL Specifications: Provide URL for website
High Resolution Logo Specifications: 300 dpi minimum – 2”x 2”
TIFF or EPS files preferred
Banner Ad Specifications: Preferred ›
Medium Rectangle: 300×250 IMU
Half Page Ad: 300×600 IMU
Leaderboard: 728×90 IMU
Branded Story:
Word count per page: 600 words
Imagery: 300dpi/Jpeg
Please submit all media via one of these methods:
Email
(Size must be under 10MB)
Send to: Christian Gilliham
Subject: (Your company name)
APEC Summit Ad
Email: christian@cgcreate.co.uk
FTP:
Host: www.onlinefilefolder.com
Username: thecatcompanyinc
Password: filethecatcompany
(Name of your company on your file or folder.)
Advancing the World
APEC Summit 2017: Bespoke Executive Talk Series
Endorsements
November 2017 Media Pack
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