The scope for companies and consumers to fulfill their roles and responsibilities is expanding.

In the past, companies and consumers were only responsible for their own actions, and goods and services have been traded with the “visible value” of the quality and price of their goods and services. Now that society has matured and ICT has developed, “invisible values” such as the working environment in the supply chain have begun to be visualized. Consumers can use products and services with sufficient information on market economy. This means that the consumer has the power to influence the future of the market economy. While this power and authority involve responsibility, the fulfillment of responsibility is a contribution to society. It leads to the happiness of people and society. The ‘sustainable’ movement has begun over 30 years ago. Some companies try to eliminate exploitation in the supply chain and some consumers are doing ethical consumption. However, the movement is still insufficient. We work in companies to make products and services, and at the same time, we consume products and services as consumers. If we, as workers, manufacture products and services that meet the needs of consumers, and if we, consumers, purchase and consume in consideration of the happiness of workers, then we ourselves are ourselves. You will be able to make yourself happy.We, not governments or leaders, can create a good market economy for a sustainable future.